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Orange has launched a new subsidiary called Orange Horizons to try and tap new business opportunities in countries where the Group is not already present as a leading telco. Orange aims for the projects to provide a new source of revenue for the Group and improve customer loyalty across its footprint without the need for significant investment.
The Group plans to launch business ventures in several other countries in 2013 in Europe and Africa, and will also look at opportunities in South America to leverage existing content-related assets such as starMedi, a South American internet portal.
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